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Create your website

By Alan Orr of Website Huddle

How should you create your website

Having a professional looking website makes a big difference. I'm often asked why should people pay to have a website built for them as opposed to get one of the "off the shelf" variety. There is a short and a long answer.

Short answer

You can create your website by buying a "website tonight" or a "website now" or whatever the product on sale is. However you are very unlikely to find a product that is accurately targeted at your potential visitors. Instead you'll find a general product that will look good but ultimately won't do what you hope.

Long answer

The most important part of your work to create your website is understanding your visitors. You need to work and work and work at understanding what your potential visitors might want.

There is little point in doing the work to create a website only to discover that it's not what your potential visitors want to read.

To understand your visitor is the art of creating a successful website. So how do you do it? What questions need asked and what research needs done.

There are lots of profiling tools available so I'm not going to repeat them here. And frankly I don't think there is a need to. To create a website you don't need the tools. Instead just sit down and think about your potential visitor. Then ask some questions - you know the obvious ones that you should think of when you create your website:

1. How old is the visitor?
2. Where do they live?
3. What magazines do they read?
4. Do they work?
5. What are all their interests and hobbies?

I could go on fairly easily but I'm guessing you get the idea.

This information can often seem tough to get. If it is for you then try instead imagining yourself inside the visitors shoes. Imagine what they would be doing day to day. They get up have coffee and so on. Build up a picture.

This picture is what you'll use to help you create your website. For example by knowing what magazines they like you'll be able to know the style that is likely to appeal to them. Or by knowing whether they work and what job they do you will know when they might surf the web.

You might have gathered then that the key to create your website successfully is not the look and feel but something that is visitor targeted. So don't be tempted by the quick option. Put in the effort to figure out what's really needed and you'll reap the benefits.


Contributor's Note

This is a key belief of mine (when developing websites). Good websites are very targeted at the visitors. If you want to create your website to be successful then you need to spend lots of upfront time on the visitor profile.

Contributed by websiteguru on August 23, 2010, at 6:25 PM UTC.

PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Website Huddle
Website Huddle can create your website
www.website-huddle.com

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I am sure you were trying to make a point but it escapes me. In all things there can be too much market research done. Your website needs to focus on what people are seeking rather than what you think they want.

Google is your friend.

Guy Mclaren Aug 24, 2010 09:20
Thank you for sharing this useful information, Alan.
We,ve been at it for 3 years and still try to learn more about SEO and marketing.
Keep up the good work.
Congratulations on your first intel.
Best wishes.
Frederick

frederick Aug 24, 2010 10:18

CONTRIBUTOR'S REPLY

Thanks Frederick, it's always good to come across a friendly voice.

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